Nowadays, the internet is bursting with online advertising for businesses big and small in every type of industry. Virtually every successful company has a website and a newsletter. They also regularly use other digital forms of promotion to win new customers and maintain the loyalty and interest of regular buyers. This makes sense, as digital marketing provides companies with a versatile way to reach a worldwide audience from any location.
When you can read a flyer online and view the ‘About’section on a company’s website to learn more about its brand and ideals, it may seem at first glance that printed advertising is a method of the past.
However, this is far from the truth. With digital marketing saturating the internet, printed advertising offers companies a way to stand out.
Even with the availability of company information on websites, business cards are still everywhere, in banks, shops, realty offices, and other company buildings. There is a solid reason for this.
When customers can hold a tactile, visually appealing contact reference in their hands, they are far more likely to feel a personalized connection to the brand. On the internet, individuals can easily exit a page and forget what they just read, whereas a physical card will serve as an unobtrusive reminder in someone’s wallet or on a desk to follow up later.
The effectiveness of business cards is further enhanced by the fact that enterprises can display them anywhere. Business cards with contact information, a logo and effective graphic design give every client or business partner the immediate impression that the showcased company is professional and trustworthy.
Printed catalogs serve as a comprehensive guide to a company’s range of services or products. Clients can place a catalog on a desk, table or shelf, making this valuable printed reference easy to access. Some customers first encounter a brand by browsing through a physical catalog while sitting in a waiting room.
Not all prospective customers are active internet users. If a business focuses only on digital advertising, they will successfully market to a wide audience of online users but will miss many opportunities to gain customers who engage much less with the internet.
Printed catalogs enable customers to review product information, images and prices at their own convenience before bookmarking selected pages for future reference.
Economical but powerful, posters are one of the quickest and most efficient forms of promotion, especially for local events.
An organization can display printed posters in a wide variety of locations, such as inside and outside building walls and on bulletin boards. This makes posters an ideal way for companies to advertise to a wide audience. The colorful appearance and succinct details presented on posters enable a company to convey key information regarding an event to passersby within seconds.
Flyers and Brochures
Companies frequently use printed flyers to distribute news of an upcoming sale or other type of event. As a short-term promotional tool, businesses typically print flyers on one or both sides and hand them out or mail them to specific individuals.
As with other printed materials, this ensures that prospects who are not specifically browsing a company’s website or subscribed to its newsletter still won’t miss any important events.
Often printed on durable paper, brochures contain folds and feature detailed references about company services or events. Brochures often serve a similar purpose to that of flyers, although brochures typically contain more details.
Like flyers, brochures are easy to hand out or mail to prospects. Businesses can also put them on display in a high-traffic area such as a waiting room where customers can pick them up to read about various services.
Both printed and digital advertising offer their own unique sets of advantages.
Digital advertising is a highly effective way to increase your customer base, especially if your company wishes to advertise its services or products outside of the country.
For local advertising purposes, physical promotional items enable your company to connect with prospects in a more personalized way.
For businesses serious about increasing sales revenue and overall brand engagement, a mix of both digital and printed media can help capture the attention of a wider audience.