owards the end of the year, we get more questions about how to print calendars. Calendars are such a popular marketing tool, so many businesses will print calendars for the holiday season, for several good reasons.
Branded calendars are an excellent marketing tool and often times a business will print them out and hand them out to clients as year-end thank you gifts, and it works because;
Everyone uses calendar
The sooner someone gets something for free, the sooner they will use it.
Make it a great tool for brand awareness because it keeps your brand in front of your clients all the time.
While you may think of going the DIY way, getting your product done by professionals will result in a high-quality finish that will make your business proud and actually work for less per piece. Keep these instructions in mind:
1.) Design should be uniform and in line with your brand
You want the calendar to function as more than just a tool for keeping track of dates, but also to be something that will showcase your business and brand in the best possible way.
Choose typography, images, colors and layouts that communicate and visually connect with your business. For example, if your business is a high-end interior designer, you won’t go for flashy colors and fat, childish cartoons and typography. You’ll choose subdued, elegant colors, clean and elegant fonts and high-resolution images that showcase some of your work.
2.) A design template might help
Finding an online template that’s exactly what you’re looking for, or at least, really helps in realizing the design you’ve been dreaming of, is easy. Using templates also eliminates printing problems such as incorrect alignment and faded lines and trim. Even if you give the final design work to a professional, playing around with a few templates will get your creative use going.
3.) Image – size matters
Due to its size, it is very important for poster calendars but follows for other calendar formats as well. Low-quality images often appear blurry or pixelated when printed.
Professional printing services are capable of producing photo-quality prints, but you may not be able to make the most of them when using low-quality images. If possible, try to use only high-quality uncompressed image file formats or vector images as recommended by your printing service.
Often calendars, like wall-mounted calendars, will require large images and it’s important to use high resolution images to avoid images that are pixelated, blurry and just look ‘yuck’. Using a good quality uncompressed image file format or vector image will help. Whether your calendar is a large or small tent calendar, image quality will convey the subconscious message that your business is a quality business too.
Also, keep in mind that most monitors use the RGB color model while most printers use CMYK. This is automatically calculated when you print. However, if your monitor is not calibrated properly, the colors you see on your screen may not match what ends up on print. Another reason to let professionals do their best.
4.) What’s the point?
Consider where the potential recipient is in the sales funnel. Are they in the middle of the funnel and you’re just trying to get attention? Don’t waste money on expensive high gloss wall calendars, but consider card calendars that even have a magnetic option.
On the other hand, poster calendars and wall calendars are more practical for more targeted distribution at the bottom of the funnel. At this point, you’re pretty sure your customer is close to selling, or has already made a purchase and may be close to buying again.
On the other hand, if you know your customers are at the exit end of the buying funnel, they have bought before and you want to maintain their loyalty, then top awareness is key. Consider a high gloss, superior quality calendar with large proportions that clients don’t mind hanging in their offices for visual appeal.