Broadcasters get better scale and performance for OTT streaming in Europe, North Africa and Middle East, thanks to a new partnership. Content Delivery Network Medianova and streaming platform Jet-Stream announce…
A 3-Pronged Supply Side Suite for Publishers Consequence Media has launched Encore, a new generation supply side suite for its portfolio of publishers. Key components include increased viewability, increased yield, media…
Omneky, an AI-driven marketing platform, announced that it has integrated Stability AI’s Stable Diffusion into its platform this week, creating a complete AI image generation solution for advertising. Omneky is…
Nonprofits have the ability to make a real difference in local communities and raise awareness for worthy causes. The key to capitalizing on this ability is planning an effective marketing…
Marketers know that digital marketing represents the future of their business. That’s why, according to the February 2022 edition of The CMO Survey, they’re happy to allocate 57% of their…
Summer usually brings tent sales, large manufacturer incentives and deals including interest-free financing. But this summer? All that’s out the window. The ongoing new-vehicle crunch likely means your pipeline is…
The big item most cattlemen in our area and south are facing is dry weather. That is causing a lot of cows and bulls to go to slaughter and we…
The Covid-19 pandemic has affected many sectors, including the commercial industry. As such, marketers have had to re-look how they approach their marketing strategy. Moving forward, it is now necessary…
A complete retail marketing program should include a healthy email component. Email has been around long enough for some observers to label it a “legacy” technology. While the notion of…
Michele Wojciechowski July 20, 2022 ‘The optichannel marketing campaign built trust … and the direct mail piece converted a 205% increase in sales leads’ Marketing can be energy-intensive, especially with…