Category: Marketing

Nonprofits have the ability to make a real difference in local communities and raise awareness for worthy causes. The key to capitalizing on this ability is planning an effective marketing…

Marketers know that digital marketing represents the future of their business. That’s why, according to the February 2022 edition of The CMO Survey, they’re happy to allocate 57% of their…

Summer usually brings tent sales, large manufacturer incentives and deals including interest-free financing. But this summer? All that’s out the window. The ongoing new-vehicle crunch likely means your pipeline is…

The big item most cattlemen in our area and south are facing is dry weather. That is causing a lot of cows and bulls to go to slaughter and we…

The Covid-19 pandemic has affected many sectors, including the commercial industry. As such, marketers have had to re-look how they approach their marketing strategy. Moving forward, it is now necessary…

A complete retail marketing program should include a healthy email component. Email has been around long enough for some observers to label it a “legacy” technology. While the notion of…

Michele Wojciechowski July 20, 2022 ‘The optichannel marketing campaign built trust … and the direct mail piece converted a 205% increase in sales leads’ Marketing can be energy-intensive, especially with…

Discover all you need to know about B2B marketing, including the best channels and resources to use to captivate your target audience. A significant difference exists between business-to-business (B2B) and…

There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites, or maybe even seeking recommendations from print or television adverts.…

Netflix has reported a loss of 1 million subscribers between April and the end of June this year, the second quarter in a row the streaming giant has seen subscribers…