Category: Branding

Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It…

If you’ve been online long, you’re sure to have seen many “gurus” give their ideas about branding. However, much of what you read simply isn’t true. Over the years, many…

About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes…

I was chatting with a couple of friends, all of us are either copy writers or graphic designers…or both….in the advertising industry, so, naturally, our conversations leaned towards the topic.…

Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands…

Even if you have your act together with your business branding— you have a website, a logo, business cards, and a social media account— if you’re a small service business,…

Today’s children are three times more likely to aspire to be a YouTuber (29%) than an Astronaut (11%)—and plenty of them have already started working on it. When the pandemic…

Now is the best time to not only create a personal brand, but to amplify it and become known. With so many channels available to reach your budding audience, becoming…

Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business.…

How to Position Your Brand Message During COVID-19 When I say the word “brand”, what comes to my mind? A giant company like Amazon, or the color of the company…